Microsoft, Sony, Nintendo Have a Surprising New Console Rival

Microsoft, Sony, Nintendo Have a Surprising New Console Rival

The world’s biggest videogame company is — not the one you think it is.

When most people think about the big names in the videogame industry, typically a few come to mind right away.

Nintendo (NTDOF) , known for both its family-friendly entertainment and its staple franchises like “Super Mario Bros” and “The Legend of Zelda,” is likely one of the first. Founded in 1889 as a playing-card company, Nintendo has been in the business the longest.

Sony (SNEJF) , while first and foremost a tech company, waded into the games industry in 1994 with its PlayStation console and quickly found an audience there.